We can cast trans talent in ads and, more specifically, we can hire transgender employees. Normalizing the trans community makes it more likely that the general public will be supportive and protect trans people from discrimination. This will normalize pronoun usage, the importance of properly gendering a person and our ability to safely use a restroom both in and out of the office.
Read MoreVerilogue has analyzed 89 in-office visits from December 2019 to March 2020. In addition, Verilogue has engaged in voice-enabled pulse surveys with physicians across all specialties, and have analyzed over 103 responses collected in March 2020.
Read MoreAs Manber takes up her new role, the agency is already building out its patient and healthcare provider insights to help clients respond to the outbreak. Last week, Manber said, Publicis Health conducted research to better understand how HCPs and patients are responding to the pandemic and bringing that research back to clients.
Read MoreNearly half of 18-to-29 year-olds don’t have a primary care provider they can turn to and research suggests that millennials prefer telehealth platforms and walk-in clinics to more traditional care options. Making telehealth and retail clinics available in a health crisis can go a long way toward speeding care and slowing the spread of COVID-19.
Read MoreThere’s an essential flaw in asking how companies can ensure great leaders. Organizations aren’t solely responsible for developing great leaders; it’s the leaders within the organizations who develop new great leaders. And a one-size-fits-all approach doesn’t exist.
Read MoreForget Facebook, Twitter, and Instagram. When it comes to health discussions, some of the most real, raw, and riveting healthcare interactions might just be happening on… TikTok.
Read MoreAs marketers, we can only dream of a seemingly limitless bag of loot for our own brand campaigns. But the reality is that we’re more likely to challenge a big spender than be one. And as Bloomberg’s political competitors showed, it IS possible to compete with the seemingly endless spend and come out on top.
Read MoreAccording to Gartner, the global analytics and business intelligence software market reached $21.6 billion in 2018. The firm has also predicted that, “through 2022, only 20% of analytic insights will deliver business outcomes.” That means that organizations are investing billions of dollars in analytics with minimal return — hardly a recipe for success.
Read MoreWe see statistics in front of us all the time about the under-representation of women in leadership. In 2019, women represented just 6.6 percent of Fortune 500 female CEOs. But there's a difference between reading a percentage on a page and being part of it. Especially as a woman in healthcare marketing, it’s frustrating to see that while females make up the majority of healthcare management and the patient care workforce (e.g. nurses), they are just scratching the surface to break the glass ceiling.
Read MoreAs brands gain an increasing breadth and depth of information about people and their behaviors, consumers, in turn, become savvier and more discerning about the brands with which they engage, while raising their expectations around products and services.
Read MoreAt HLTH 2019, Lyn Falconio, Chief Marketing Officer, Publicis Health joined industry health veteran Gary Earl for “HLTH Matters: Mixing It Up” powered by Sharecare. In this episode, Publicis Health’s very own Lyn Falconio offers her thoughts on healthcare marketing, technology, and creating the future of health.
Read MoreHeartbeat has always done things a little differently. Under founder Bill Drummy (and previous moniker Heartbeat Ideas), the agency established a reputation as a creative shop with uncommon edge.
Read MoreIf you don’t put your health first and take measures towards preventative care, you can’t be there for others. I’m not a physician, but I can tell you that if you get something that can potentially be devastating, and if you pay attention and catch it early, your outcomes are going to be better than if you don’t address it.
Read MoreMarketers should start thinking about predictive analytics, AI, and ML not as future-facing technologies, but as tools they can integrate into their existing processes to improve their current operations today. In my experience, the most successful implementations of predictive analytics, AI, and ML are designed to be activation-ready from the start, meaning they are developed and deployed in response to clearly articulated key business questions (KBQs).
Read MoreIn today’s world, information – and misinformation – is everywhere. People share their opinions, other people search them out, and stories grow. The anti-vax movement is just one example of how powerful and damaging this can be. Mistrust in pharma, and scepticism over profit vs. public health, is nothing new, but how industry responds to it and looks to engage with the general public needs to change. It is clear that the core story of why the industry exists and who it serves simply doesn’t resonate.
Read MoreEvery marketer knows that data-driven customer experiences are the best way to reach an audience—but have you ever wondered about where the data behind campaigns comes from?
Read MoreWe’re in the midst of a giant transformation of the healthcare space. It’s easy to see what’s happening. Physicians today are drinking from an informational firehouse. They have less and less time for patient care. They’re spending more time doing paperwork. I don’t think that when I went to School that I assumed that I would be judged on a yelp review, but 37% of patients are now saying that they have not gone to a physician because of a negative review.
Read MoreSusan Manber, now a 55-year-old from Cortlandt Manor, N.Y., knows this well. She credits her astute daughter with having saved her life nearly six years ago when Sarina, then 13, remarked, “Mom, what’s that thing on your nose?”
Read MoreAs healthcare has become progressively more patient- and outcomes-centric, discussions of “the patient journey” have become ubiquitous in every corner of the industry. From payers to health systems to individual healthcare providers (HCPs), nearly every industry stakeholder has an interest in developing a robust understanding of how patients traverse the broader healthcare landscape.
Read MoreHighlights from the 2019 Publicis Health Media HealthFront, the first event of its kind, uniting human stories with health industry innovations. Held in New York City, July 2019, this inaugural upfront offered PHM clients first-mover opportunities for emerging products, services, and ideas that drive real innovation and business opportunities in the health industry.
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