5 TRENDS THAT WILL DEFINE HEALTH AND WELLNESS IN 2020

Featuring Andrea Palmer, President, Publicis Health Media

Excerpted from AdAge:

The health and wellness industry is in the midst of a sea change. Unprecedented access to information, enabled by the digital world, is altering the rules of engagement in significant ways for both consumers and marketers.

As brands gain an increasing breadth and depth of information about people and their behaviors, consumers, in turn, become savvier and more discerning about the brands with which they engage, while raising their expectations around products and services.

The primary disrupters of today’s health world pertain to the "push" and "pull" of forces surrounding the health-care journey—and, therefore, the direction in which both consumerism and marketing is headed.

Read all about the 5 trends in the full article on AdAge and follow Andrea on LinkedIn.

About Publicis Health Media
Publicis Health Media (PHM) is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. We have the heart of a startup and continue to embrace our entrepreneurial spirit. We embrace our creator culture. We harness the trends driving shifts in the way people experience health and capitalize on our marketplace position to drive opportunities for our clients.

PHM sits at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.

To learn more about Publicis Health Media, visit its website and for the latest news and updates, follow PHM on Instagram, LinkedIn, Twitter and Facebook.