BUSINESS LEADERS MUST SHOW THE LINK BETWEEN DIVERSITY AND THE BOTTOM LINE

Featuring an interview with Lyn Falconio, Chief Marketing Officer, Publicis Health

Excerpted from Campaign US:

We see statistics in front of us all the time about the under-representation of women in leadership. In 2019, women represented just 6.6 percent of Fortune 500 female CEOs. But there's a difference between reading a percentage on a page and being part of it. Especially as a woman in healthcare marketing, it’s frustrating to see that while females make up the majority of healthcare management and the patient care workforce (e.g. nurses), they are just scratching the surface to break the glass ceiling.

I recently attended the JP Morgan Healthcare Summit in San Francisco—where infamously in previous years, more men named Michael spoke than female CEOs. The absence of women was deeply felt both on stage and throughout the audience. The sea of dark suits at the conference reminded me we have a long road ahead. My responsibility as a female leader is to cultivate a diverse and inclusive organizational culture that reimagines what a healthcare conference will look like and ultimately change the future of our industry.

Read the entire interview with Lyn in Campaign US and follow our Chief Marketing Officer on LinkedIn.