Publicis Health

Thought Leadership

THOUGHT LEADERSHIP

OUR LEADERS ARE REDEFINING THE FUTURE OF HEALTHCARE ENGAGEMENT


THE CHANGING FACE OF THE MODERN HCP: HOW TO ENGAGE WITH HCPs OF THE DIGITAL AGE

We’re in the midst of a giant transformation of the healthcare space. It’s easy to see what’s happening. Physicians today are drinking from an informational firehouse. They have less and less time for patient care. They’re spending more time doing paperwork. I don’t think that when I went to School that I assumed that I would be judged on a yelp review, but 37% of patients are now saying that they have not gone to a physician because of a negative review.

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Publicis Health
EVENT SEQUENCE MODELING: APPLYING THE MATH FROM DIGITAL ATTRIBUTION TO MAP THE PATIENT JOURNEY

As healthcare has become progressively more patient- and outcomes-centric, discussions of “the patient journey” have become ubiquitous in every corner of the industry. From payers to health systems to individual healthcare providers (HCPs), nearly every industry stakeholder has an interest in developing a robust understanding of how patients traverse the broader healthcare landscape.

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Publicis Health
VALUE-BASED AGENCY CONTRACTING CLEARS A PATH TO BETTER OUTCOMES FOR ALL

Between 2015 and 2017, growth in not-for profit hospitals’ expenses outpaced growth in their revenues by a full three percentage points,1resulting in a collective $6.8 billion of lost earnings. Thanks in no small part to their affiliated hospitals’ financial struggles, American health systems’ operating margins fell an average of 38.7%2 during the same three-year period—including a 15% drop in 2017 alone.

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Publicis Health
DID GILLETTE SHOW US THE BEST AN AD CAN BE?

Today, we see many brands working to ladder up to ‘purpose.’ And there is something to that. A business should have a purpose, a truth reflecting core values or a belief system that resonates with both the organization and its target audiences. Authentically defined, purpose can act as a true north for a corporation and guide its response to events in the world in ways that differentiate a brand from its competitors.

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Annie Heckenberger
HOW TO MAKE SURE YOU'RE NOT USING DATA JUST TO JUSTIFY DECISIONS YOU'VE ALREADY MADE

To drive real results, an organization must use data analytics throughout its business cycle. Today’s descriptive analytics are the foundation of tomorrow’s KBQ-oriented planning processes, which in turn are the foundation for a forward-looking analytics brief that details how an organization is going to answer its high-value KBQs. It’s this cyclical, mutually-informing decision-making architecture that both accelerates organizational transformation and disrupts your fixation on the rear-view mirror.

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Kevin Troyanos