HOW DO YOU SOLVE A PROBLEM LIKE ... GETTING YOUR MONEY'S WORTH FROM INFLUENCER SPEND?

Source: The Drum

By Skylar Jackson, Vice President/Group Director, Content Strategy, Digitas Health

Excerpted from The Drum:

Stop buying impressions and start investing in relationships! Excellent influencer marketing prioritizes meaningful engagements over time instead of the ’bullhorn approach’ pursuing impressions.

For example, instead of creating one spot with a celebrity influencer, co-create multiple content pieces with a nano-influencer. Fostering long-term relationships with emerging content creators with deep brand connections builds relatable campaigns that grow the brand and influence. Developing nano-creators into brand personalities also increases the number of touchpoints and strengthens consumer trust – and provides a consistently reliable, action-driving engagement channel for your brand.

Next time, skip the A-lister (they probably don’t care about brand success, anyway).

See the original post on The Drum and follow Skylar on LinkedIn.

About Digitas Health
Digitas Health is the agency of now: the first global connected-health agency, bringing urgency to the abundant opportunity contained in today’s fluid and complex healthcare environment. Digitas Health brings together people who are driven to do great things with healthcare brands, who are frustrated by the status quo, and who are seeking new and better ways to engage with their customers. The agency’s contemporary and bold approach provides a practical path to transformative life-changing work and proven business growth.

To learn more about Digitas Health, visit the website and for the latest news and updates, follow Digitas Health on Instagram, LinkedIn, Twitter, and Facebook.