LYN FALCONIO MARKETING WATCH: WOMEN TO WATCH MEDIA
By Lyn Falconio, Chief Marketing Officer, Publicis Health
Lyn Falconio, Chief Marketing Officer, Publicis Health, joins the Philadelphia Watch Team of on-air contributors bringing news, tips, and inspiration from the marketing industry. Check back regularly for Lyn’s latest Marketing Watch segments as part of the Life Under the Curve series.
Life Under the Curve: Episode 12—Data-Driven Empathy
In a digital world ruled by data, numbers, and technology, where does empathy come into the mix? Lyn explores how data-driven empathy creates engagement.
Life Under the Curve: Episode 12—Engagement and Healthcare Marketing
Lyn explores how engagement is what makes the systems around us function. Engaged individuals create more productive workplaces, strong civic engagement, and have better academic outcomes.
Life Under the Curve: Episode 11—Connecting Empathy and Engagement
Lyn shares the importance of empathy, as it builds trust and drives engagement, and analyzes why you can’t have engagement without empathy.
Life Under the Curve: Episode 10—Media Trends
Since much of the world has gone into lockdown because of COVID-19, our collective screen time is higher than ever. Lyn shares her POV on media trends that came out of 2020 and will continue to shape the way we consume media in the future.
Life Under the Curve: Episode 9—Education
Lyn explores how COVID-19 has impacted academia and the future of learning and education.
Life Under the Curve: Episode 8—Gyms & Fitness
Lyn analyzes how the fitness industry has been impacted by the pandemic with the rise of digital fitness trends such as at-home fitness, virtual classes, social media live streams, and more.
Life Under the Curve: Episode 7—Travel (Part 2)
In an era when every decision is a health decision, health and safety is both essential to fighting the pandemic and also a competitive advantage for brands. Lyn shares how airlines are seeking to increase passenger confidence in air travel.
Life Under the Curve: Episode 6—Travel (Part 1)
Although the pandemic has impacted nearly every corner of our economy, the travel and hospitality industries have been disproportionately affected by the pandemic’s economic fallout. Lyn shares how the travel industry has been impacted by the global pandemic.
Life Under the Curve: Episode 5—Inclusion Marketing
Lyn offers her perspective on the structural inequities, social disparities, and much-needed racial reckoning in America in the last year as well as how all of us have a role to play in fighting systemic racism and dismantling white supremacy.
Life Under the Curve: Episode 4—Marketing & Supply Chain
From the Great Toilet Paper Shortage of 2020 to a lack of supply in cleaning supplies, Lyn shares her POV on marketing and supply chain challenges due to the global pandemic.
Life Under the Curve: Episode 3—Restaurants
Lyn shares her thoughts on how the restaurant industry has been impacted by the coronavirus pandemic and encourages listeners to do their part by shopping small and eating local.
Life Under the Curve: Episode 2—Every Decision is a Health Decision
Lyn suggests that asking, “When will things go back to normal?” is, perhaps, the wrong question to ask. We are now long past the possibility of returning to anything that resembles the old normal, as the COVID-19 pandemic has forever changed the ways we live, work, and play. Instead, we collectively must think about how we can reimagine a new, different future in a post-pandemic world.
Life Under the Curve: Episode 1—Introduction
In the first Marketing Watch, Lyn introduces herself, shares her background and expertise, and sets a roadmap for future discussions as part of the Life Under the Curve series.
