THREE THINGS EVERY MARKETER CAN LEARN FROM THE CHANGING HEALTHCARE MARKETING LANDSCAPE

Source: Forbes/Getty

Excerpted from Forbes:

The marketing industry was turned on its head this year when, in one fell Covid swoop, total media spend dropped 19.1%. Brands and their advertising partners are now compelled to rethink, rework and reconsider plans. It was quite likely the jolt everyone needed.

Consider all the possibilities this disruption has created. Why not rebuild a marketplace that works for what we can do, rather than what we have been doing?

PHM President and Forbes Agency Council Member Andrea Palmer weighs in on what to consider as we push the boundaries of health media in 2021.

Read her thoughts in Forbes here.

About Publicis Health Media: 

Publicis Health Media (PHM) is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. We have the heart of a startup and continue to embrace our entrepreneurial spirit. We embrace our creator culture. We harness the trends driving shifts in the way people experience health and capitalize on our marketplace position to drive opportunities for our clients.

PHM sits at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.

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