HOW DO YOU SOLVE A PROBLEM LIKE MISINFORMATION IN A PANDEMIC?

Source: The Drum

By Susan Manber, Chief Patient Officer, Publicis Health

Excerpted from The Drum:

To combat misinformation in healthcare we must understand why it exists in the first place. While social media and politics are contributing factors, there are other more nuanced elements to the misinformation epidemic. For example, because of events like the Tuskegee experiments, BIPOC are rightly skeptical of the medical establishment.

Once you understand why people embrace misinformation, you can take steps to combat it with empathy by addressing specific concerns in clear, simple language. By respecting the underlying skepticism and simplifying messaging, brands, governments and society can begin to address misinformation and rebuild trust across communities.

See the original post on The Drum and follow our Chief Patient Officer, Susan Manber on LinkedIn.