FROM FORBES: THREE HEALTH & WELLNESS INFLUENCES ON TODAY’S CONSUMER BEHAVIOR

Source: Forbes

By Susan Manber, Chief Patient Officer, Publicis Health

Excepted from Forbes:

Our behaviors have changed. From doing curbside pickup at the grocery store to using telemedicine instead of traditional doctor’s office appointments, consumers have put their health and safety first in order to help flatten the Covid-19 curve. With time, many behaviors have hardened into habits. Even as vaccination rates increase and “normal” returns, the experience of the last 12-plus months will continue to impact consumer expectations. Many consumers are still healing from pandemic-induced trauma, and as a result, have a heightened sense of their own health and the health of others. Brands need to persistently recognize these changes in order to be viewed positively in the eyes of customers.

According to EY’s latest Future Consumer Index, "57% of consumers want to make healthier choices in their product purchases in the longer term," with 43% saying that health will still be the most important purchase decision criteria for them three years from now.

Brands that were not previously part of the health and wellness conversation are now in the mix — whether it’s Krispy Kreme encouraging vaccinations with free donuts or Delta Airlines creating a new Global Cleanliness division. Consumers will remember the brands that prioritized health during the pandemic and will continue to keep an eye out for the companies putting the health of their employees, customers and society first.

Read the full article in Forbes.

Susan Manber is the Chief Patient Officer of Publicis health. Follow Susan on LinkedIn.