COVID-19 is directly impacting how patients and consumers obtain information and manage their healthcare. There are many aspects—some typical to any crisis situation, and some specific to COVID-19. The impact to HCPs and patients is, and will be, far reaching. PHM takes a look into the changes and future trends relative to this crisis, identifies five immediate actions pharma companies should take, and provides a deep dive for each key channel: Digital (search, programmatic, social), patients (TV, advanced video, print), and HCP (point of care, HCP journals, congresses).

Highlights from the 2019 Publicis Health Media HealthFront, the first event of its kind, uniting human stories with health industry innovations. Held in New York City, July 2019, this inaugural upfront offered PHM clients first-mover opportunities for emerging products, services, and ideas that drive real innovation and business opportunities in the health industry.