COVID-19 HEALTH MEDIA IMPACTS & IMPLICATIONS
Presented by Publicis Health Media
COVID-19 is directly impacting how patients and consumers obtain information and manage their healthcare. There are many aspects—some typical to any crisis situation, and some specific to COVID-19. The impact to HCPs and patients is, and will be, far reaching. PHM takes a look into the changes and future trends relative to this crisis, identifies five immediate actions pharma companies should take, and provides a deep dive for each key channel: Digital (search, programmatic, social), patients (TV, advanced video, print), and HCP (point of care, HCP journals, congresses).
About Publicis Health Media
Publicis Health Media (PHM) is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. We have the heart of a startup and continue to embrace our entrepreneurial spirit. We embrace our creator culture. We harness the trends driving shifts in the way people experience health and capitalize on our marketplace position to drive opportunities for our clients.
PHM sits at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.
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