The fundamental shift that needs to happen is that healthcare needs to be convenient and accessible for all. In this country, we have a Walmart in every town, but some people must travel miles to gain access to healthcare or the right medical specialist.
Read MoreBetween 2015 and 2017, growth in not-for profit hospitals’ expenses outpaced growth in their revenues by a full three percentage points,1resulting in a collective $6.8 billion of lost earnings. Thanks in no small part to their affiliated hospitals’ financial struggles, American health systems’ operating margins fell an average of 38.7%2 during the same three-year period—including a 15% drop in 2017 alone.
Read MoreWe’re getting a lot of squeeze in healthcare at the moment. The wider advertising industry has woken up to the value of health, and so the big creative names have now started competing with the more pure-healthcare organisations – that’s exciting because it’s going to make us step up our creative game.
Read MoreOmega Dyson, Nika Chugh, and Emma Keenan take us through a day in the life of a young social media marketer at HealthFront.
Read MoreWhen I was in fourth grade, I began having severe panic attacks at school — I was suffering from Panic Disorder with depersonalization and derealization. With these panic attacks, my legs would go completely numb. Everything sounded muffled.
Read MoreAt Publicis and Saatchi & Saatchi Wellness, I have an “open-door” policy—which is even easier in our new open-office layout. I make it known that I am here for my team, both for professional and personal challenges.
Read MoreWhile there is value in hiring people with decades of experience in the advertising industry, there is equal—albeit, different—value in bringing individuals without an advertising history onto our teams. These new story-finders, story-builders and story-connectors ask different kinds of questions and challenge the status quo.
Read Moreor me, it isn’t just about helping to promote a drug, product or experience. It’s about helping people feel empowered about the care that they have and helping them know that they have the power to take control of their own health journey.
One of Scott Gottlieb’s last actions as the outgoing FDA Commissioner was to release a white paper, “Proposed Regulatory Framework for Modifications to Artificial Intelligence/Machine Learning (AI/ML)-Based Software as a Medical Device (SaMD),” which was intended as a discussion paper and request for public comment.
Read MoreToday, we see many brands working to ladder up to ‘purpose.’ And there is something to that. A business should have a purpose, a truth reflecting core values or a belief system that resonates with both the organization and its target audiences. Authentically defined, purpose can act as a true north for a corporation and guide its response to events in the world in ways that differentiate a brand from its competitors.
Read MoreThe last two decades of healthcare marketing have been a wild ride, haven’t they?
Read MoreEach year I commit to a variety of very different professional conferences and development experiences. This year, I attended TEDMED for the first time.
Read MoreData and analytics are redefining how brands connect with consumers and shaping the future of advertising and media.
Read MoreI still remember when Amazon was just an online bookstore, Netflix snail-mailed DVDs and the only way to get around New York City above ground was by flagging a yellow cab. Back then, the thought of ordering groceries and books from the same place, binge-watching original TV content without ads and getting a ride through a mobile app were foreign concepts.
Read MoreTo drive real results, an organization must use data analytics throughout its business cycle. Today’s descriptive analytics are the foundation of tomorrow’s KBQ-oriented planning processes, which in turn are the foundation for a forward-looking analytics brief that details how an organization is going to answer its high-value KBQs. It’s this cyclical, mutually-informing decision-making architecture that both accelerates organizational transformation and disrupts your fixation on the rear-view mirror.
Read MoreWhile clinical trials are essential steps in bringing life-saving, life-changing medicines to market, the trials themselves are inherently uncertain by nature.
Read MoreIn 2015, the World Economic Forum published a report based on a year-long research project that examined the historical impact of the digital revolution that had already disrupted industries such as media and retail, and how disruption would continue and extend to other industries as data and AI-driven technologies become ubiquitous.
Read MoreWe’ve now entered an era in which people are paying money to stop seeing advertising. Over 600 million devices have ad-blocking systems on them. Video-on-demand revenue is coming close to $1 billion.
Read MoreEvery day, our need-it-now, instant-gratification economy grows ever more substantial, and with it, so do the bottom lines of the service-focused companies of the world.
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