HEALTHCARE'S REVOLUTION INCLUDES MORE EMPATHY AND PRIORITIZE A PATIENT-CENTRIC APPROACH

Kathy Delaney, Global Chief Creative Officer, Publicis Health.

By Kathy Delaney, Global Chief Creative Officer, Publicis Health/Saatchi & Saatchi Wellness

Excerpted from Adweek:

I still remember when Amazon was just an online bookstore, Netflix snail-mailed DVDs and the only way to get around New York City above ground was by flagging a yellow cab. Back then, the thought of ordering groceries and books from the same place, binge-watching original TV content without ads and getting a ride through a mobile app were foreign concepts.

While these game-changing enterprises have since disrupted long-standing industry conventions, reinvented their respective categories and reshaped consumer experiences, there’s still one industry uniquely ripe for a creative reinvention: healthcare. As an industry notorious for clinging to convention, healthcare has reached a tipping point where change is no longer optional—it’s a necessity. Empowered consumer patients are eager for healthcare providers to discover new ways of delivering care and services with greater empathy and radical patient-centricity. In this era of technological innovation and shifting expectations, brands and partners have an extraordinary opportunity to join forces and reimagine the healthcare experience.

Read the entire article on Adweek and follow Kathy on LinkedIn.