AGENCY CREATIVE TEAMS NEED TO BE REBUILT WITH PEOPLE NOT VERSED IN ADVERTISING

Kathy Delaney, Global Chief Creative Officer, Publicis Health at the 2018 3% Conference.

By Kathy Delaney, Global Chief Creative Officer, Publicis Health

Excerpted from Adweek:

While there is value in hiring people with decades of experience in the advertising industry, there is equal—albeit, different—value in bringing individuals without an advertising history onto our teams. These new story-finders, story-builders and story-connectors ask different kinds of questions and challenge the status quo. These diverse backgrounds evolve and innovate the work that we produce. Especially in an industry like healthcare, an industry that touches everyone, having neuro-diversity on creative teams is essential to creating work that resonates with the customers we engage with each day.

Read the full article on Adweek, and follow Kathy on LinkedIn.