HOW AGENCIES CAN FOSTER MORE TRANS-INCLUSIVE WORKPLACES AND ELEVATE THE CONVERSATION
Photo by Sharon McCutcheon on Unsplash
By Jenn Renoe, Associate Media Director, Publicis Health Media
Excerpted from Adweek:
Today’s culture hasn’t been exposed to us enough to consider transgender people as a normal part of society. It’s why we’re thrown out of the military and why states like South Dakota have worked to criminalize the support and affirmation of trans youth.
This is why visibility is important, and the marketing industry has the ability to play a major role in that visibility. We can cast trans talent in ads and, more specifically, we can hire transgender employees. Normalizing the trans community makes it more likely that the general public will be supportive and protect trans people from discrimination. This will normalize pronoun usage, the importance of properly gendering a person and our ability to safely use a restroom both in and out of the office.
Read Jenn’s full article in Adweek and follow her on LinkedIn.
About Publicis Health Media
Publicis Health Media (PHM) is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. We have the heart of a startup and continue to embrace our entrepreneurial spirit. We embrace our creator culture. We harness the trends driving shifts in the way people experience health and capitalize on our marketplace position to drive opportunities for our clients.
PHM sits at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, technology and data to help us deliver the market-leading solutions that give our clients true competitive advantage.
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