WE'RE NEVER GOING BACK TO OUR REGULARLY SCHEDULED PROGRAM
Screenshot from PM360 Magazine.
By Nadine Leonard, Co-President, Heartbeat
Excerpted from PM360 Magazine:
The pandemic has awakened a feeling of vulnerability around personal health. We have become acutely aware that a virus or disease can seemingly come out of nowhere and promptly take anyone down—regardless of age, relative health, access to care, or adherence to precautionary measures. Thus, a cough will now be more concerning. A fever will be frightening.
This vulnerability will amplify the desires of patients and caregivers to seek support as soon as symptoms appear. And patients will want this support faster than ever before, because the gap between not-knowing and knowing—before diagnosis, before treatment—will be filled with anxiety. There was already dissatisfaction with the glacial pace of healthcare, as compared to the two-day shipping, grab-and-go, always-streaming world around us. The demand will intensify for healthcare to finally fall in line.
Read Nadine’s full article in PM360 Magazine and follow Heartbeat’s Co-President, Nadine Leonard, on LinkedIn.
About Heartbeat
Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”
The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.
That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as follows, “We celebrate people who stand up and say, ‘You know what? This is dumb.'” Damn straight.
For more information about Heartbeat, please email marketing@weareheartbeat.com.
