HOW CAN HEALTHCARE USE TIKTOK?

By Scott Barrett, VP, Social Strategy, Heartbeat

Excerpted from MM&M:

Forget Facebook, Twitter, and Instagram. When it comes to health discussions, some of the most real, raw, and riveting healthcare interactions might just be happening on… TikTok.

A quick refresher on the latest social platform to gain traction: TikTok is a video-based social network app that has been downloaded more than a billion times worldwide; it became the seventh most downloaded app of the past 10 years. The platform allows its users to easily create and post short videos (15 seconds max) and string up to four of them together for a minute-long clip.

The videos are unabashedly amateur in style and typically in the spirit of having fun and co-creating. But if you write TikTok off as a superficial Gen-Z playground, you’d be missing out. There is some surprisingly rich healthcare activity on the platform — some of it very substantive, some of it simply very entertaining.

Check out some of the cases and the rest of Scott’s POV on MM&M.