DIGITAS HEALTH'S SUE MANBER JOINS PUBLICIS HEALTH

Featuring an interview with Sue Manber, Chief Patient Officer, Publicis Health

Excerpted from MM&M:

As Manber takes up her new role, the agency is already building out its patient and healthcare provider insights to help clients respond to the outbreak. Last week, Manber said, Publicis Health conducted research to better understand how HCPs and patients are responding to the pandemic and bringing that research back to clients.

“Our clients need insights into patients and healthcare providers more than ever before,” Manber said. “Increasingly, with the healthcare system reaching capacity, patients and healthcare providers are looking to our clients as they navigate the firehose of information – and misinformation – currently in the ether.”

Previously, Manber spent 10 years at Digitas Health, a Publicis firm, most recently serving as chief strategy officer. She spent much of her career in various strategy and planning roles on the agency side.

Read Sue’s full interview in MM&M and follow our Chief Patient Officer on LinkedIn.