THE CHANGING FACE OF THE MODERN HCP: HOW TO ENGAGE WITH HCPs OF THE DIGITAL AGE

Rebecca WIllumson, Publisher, Fierce Pharma and Nafeez Zawahir, Chief Medical Officer, Razorfish Health.

Featuring an interview with Nafeez Zawahir, Chief Medical Officer, Razorfish Health

Excerpted from Fierce Pharma:

We’re in the midst of a giant transformation of the healthcare space. It’s easy to see what’s happening. Physicians today are drinking from an informational firehouse. They have less and less time for patient care. They’re spending more time doing paperwork. I don’t think that when I went to School that I assumed that I would be judged on a yelp review, but 37% of patients are now saying that they have not gone to a physician because of a negative review.

Watch the full interview on Fierce Pharma and follow Nafeez on LinkedIn.

About Razorfish Health
Fueling the Practice of Modern Medicine

Razorfish Health (RFH) is a full-service creative agency with deep roots and expertise in healthcare providers (HCPs) and the patients that they serve. As the first digital healthcare agency, we are passionately on the forefront of fueling the practice of modern medicine, helping to shape how it is practiced today and how it will be taught for tomorrow. Our driving purpose is to develop inventive, data-driven communications that help HCPs and patients make better connections for better outcomes. Visit Razorfish Health’s website, and follow RFH on LinkedIn, Twitter, Instagram, and Facebook.