ONCE UPON A TIME...

Screenshot from Pharma Times.

By Emma Knott, Associate Director and Head of Social Media at Publicis Resolute

Excerpted from Pharma Times:

In today’s world, information – and misinformation – is everywhere. People share their opinions, other people search them out, and stories grow. The anti-vax movement is just one example of how powerful and damaging this can be. Mistrust in pharma, and scepticism over profit vs. public health, is nothing new, but how industry responds to it and looks to engage with the general public needs to change. It is clear that the core story of why the industry exists and who it serves simply doesn’t resonate.

We all know the power of a good story – it holds us captive, stretches our imagination, teaches us something or allows us to marvel. That is why, in a world of communications, it’s our most powerful tool.

Read the full article on Pharma Times.