The marketing industry was turned on its head this year when, in one fell Covid swoop, total media spend dropped 19.1%. Brands and their advertising partners are now compelled to rethink, rework and reconsider plans. It was quite likely the jolt everyone needed.
Read MoreKathy Delaney serves as Publicis Health’s Global Chief Creative Officer. In this interview with Thrive Global, Kathy sits down with Thrive Global’s Fotis Georgiadis for a candid conversation about the realities of working from home.
Read MoreIn December, Kara Dugan was appointed President of Razorfish Health. A classically trained marketer, Kara brings together a unique background of consumer and healthcare experiences to her new role at Razorfish Health. In her interview with MM&M, Kara unpacks her marketing background, her top-of-mind projects and priorities, and what she hopes to be talking about one year from now.
Read MoreAlexandra von Plato, CEO of Publicis Health, recently joined Jim Stengel, former CMO of Proctor & Gamble on The CMO Podcast, powered by Gallery Media Group. Learn more about Alex, her journey to becoming CEO of a large healthcare communications network, the trends shaping the future of marketing, and much more.
Read MoreIn November, we learned that initial results from COVID-19 vaccine clinical trials have been successful—catapulting life-science companies like Pfizer and Moderna into the spotlight. Publicis Health’s Global Communications Manager sits down with Klaira Simon to learn more about the role PH plays in bringing clinical trials to life.
Read MoreThe annual HLTH conference is an industry-leading event bringing together the entire health ecosystem, with a focus on healthcare innovation and transformation. In 2020, amid the COVID-19 pandemic, HLTH brought together thousands of thought leaders, experts, and speakers for a healthcare event like no other.
Read MoreLyn Falconio, Chief Marketing Officer, Publicis Health sits down Wharton Business School’s Professor Americus Reed, A.K.A. the Hip Hop Prof, to discuss how technology is transforming healthcare.
Read MoreThe Black Lives Matter protests of the summer of 2020 were fueled by outrage over the deaths of George Floyd, Breonna Taylor and numerous other people at the hands of police officers. Yet, amid their calls for justice, accountability and more stringent police oversight, the protesters shone a light on a problem that has long festered in Black and other minority communities: A stunning and shameful degree of health inequity.
Read MorePulling from a storied career in advertising as Chief Strategy Officer at Digitas Health, a deeply personal experience with cancer, and a new position as Chief Patient Officer, Susan Manber explains the role advocacy plays in culture, how to advocate for yourself and others, and unpack why advocacy is more important than ever as we navigate this Brave New World.
Read MoreThe COVID-19 pandemic has impacted nearly every aspect of our lives, changing the way we work, shop, travel, and more; forcing us to reimagine how we think about the future. While the impact of coronavirus has rippled across every industry, it has spun healthcare on its head and will forever change both the practice and business of medicine. COVID-19 has brought the healthcare industry to a tipping point by accelerating shifts that were slowly building for years, including telemedicine, managed care, and a decline of in-office rep visits. Healthcare is changing before our eyes and HCPs—and the patients they serve—are struggling to keep up.
Read MoreFor most people, healthcare is challenging to navigate. Disparities in treatment are real, misinformation adds complexity, and patients often struggle to feel supported. The COVID-19 pandemic has brought these challenges to light in new ways and shown just how difficult it can be to stay on a path to wellness.
Read MorePressing on the minds of many are dual burning questions: Are we finding equilibrium in our lives and work or does the struggle continue to get harder each day? Many factors will influence where one lands on that spectrum, but for many of us, the answer is a bit of both.
Read MoreThe date: Early March. Coronavirus cases are beginning to rise in America, and hot spots like New York and California are about to implement shelter-in-place orders. Publicis Health Senior Vice President of Talent Programs Laurie Mellon (pictured at top) is wondering what the best course of action is for Publicis Health's storied internship program.
Read MoreAs we all adapt to the challenges of COVID-19, everyone is asking, “when will life go back to normal?”—but what if it never does? Life Under the Curve explores the many ways COVID-19 is changing the way we interact with media, technology, and our health.
Read MoreEffective engagement and brand planning during COVID-19 starts with an acute understanding of how the pandemic is impacting patients and physicians, as well as the emerging trends that are reshaping the healthcare landscape. Led by our Chief Patient Officer, Susan Manber, the “Voices of a Pandemic” research series is a joint effort between Publicis Health, our agencies (Digitas Health, PHM, Verilogue), and our external partners (Sharecare, Sermo, In Vibe). This resource uncovers insights and solutions that pharma marketer should consider to remain relevant in this ever changing environment.
Read MoreCOVID-19 is directly impacting how patients and consumers obtain information and manage their healthcare. There are many aspects—some typical to any crisis situation, and some specific to COVID-19. The impact to HCPs and patients is, and will be, far reaching. PHM takes a look into the changes and future trends relative to this crisis, identifies five immediate actions pharma companies should take, and provides a deep dive for each key channel: Digital (search, programmatic, social), patients (TV, advanced video, print), and HCP (point of care, HCP journals, congresses).
Read MoreAs companies across industries race to adapt messaging, update creative, and find new ways to connect, it’s imperative to stay up-to-date on how brands are responding to the COVID-19 crisis. The Publicis Health “Best Brand Responses” PDF is a resource updated bi-weekly and identifies key takeaways from how brands inside and outside of healthcare are responding to the coronavirus pandemic. Additionally, in partnership with MSL, we will track social mentions and highlight key stories related to the Top 20 Pharmaceutical companies.
Read MoreAs quarantines continue across much of the world, Muse by Clio is checking in with creative people to see how they're handling the ongoing WFH situation. Check out Tim Nudd’s chat with Kathy Delaney, Global Chief Creative Officer of Saatchi & Saatchi Wellness/Publicis Health.
It’s been a month since COVID-19 changed, well, everything. I can’t decide if it feels longer or if it was just yesterday when I was looking forward to a very different few months ahead. What I can say is that although it has only been a month, I feel as if I’ve gained a lifetime’s worth of perspective, agility, and humanity. Not to mention, as CMO and part of Publicis Health’s leadership team, I think I just earned my PhD in crisis management.
Read MoreThe pandemic has awakened a feeling of vulnerability around personal health. We have become acutely aware that a virus or disease can seemingly come out of nowhere and promptly take anyone down—regardless of age, relative health, access to care, or adherence to precautionary measures. Thus, a cough will now be more concerning. A fever will be frightening.
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