LIFE UNDER THE CURVE

As we all adapt to the challenges of COVID-19, everyone is asking, “when will life go back to normal?”—but what if it never does? Life Under the Curve explores the many ways COVID-19 is changing the way we interact with media, technology, and our health. Developed by Publicis Health’s Chief Patient Officer, Susan Manber and Digitas Health’s Chief Medical Officer, Lee Fraser, the Life Under the Curve model provides a framework that contextualizes the crisis and helps identify strategic moments for marketing leaders to add value to those they serve. Download and understand the key trends shaping our world and how your brand can adapt to shape and reimagine the next normal.