BRINGING CONSUMER BRAND EXPERIENCES TO HEALTH

By Susan Manber, Chief Patient Officer, Publicis Health; and Dave Nussbaum, Chief Data Officer, Publicis Health

Excerpted from Healthcare Innovation:

For most people, healthcare is challenging to navigate. Disparities in treatment are real, misinformation adds complexity, and patients often struggle to feel supported. The COVID-19 pandemic has brought these challenges to light in new ways and shown just how difficult it can be to stay on a path to wellness.

Throughout our daily lives, brands across industries employ data to inform and personalize our experiences—Starbucks remembers our orders and knows when we’re near the closest coffee shop; the Delta Airlines app helps us maneuver busy airports and remembers that we like the aisle seat. Algorithms tailor our Spotify playlists and American Express monitors our shopping habits and protects us against fraud. Waze and Google Maps guide us through crowded highways and public transportation labyrinths around the world.

These companies are creating new uses for data every day to drive better business outcomes and deliver more personalized experiences. Why don’t we see the same ingenuity in the use of health data? The stakes are as high as they come; in healthcare, data can bring so much more than claims processing, it has the potential to fuel unprecedented health outcomes.

Read the full article in Healthcare Innovation.

Susan Manber is the Chief Patient Officer of Publicis Health. Follow her on LinkedIn.

Dave Nussbaum is the Chief Data Officer of Publicis Health. Follow him on LinkedIn.