SHARON PATENT, HEAD OF DATA STRATEGY & METHODS, NAMED IMAGINATION AWARD FINALIST IN THE PM360 TRAILBLAZER AWARDS
Publicis Health Executive Honored as Finalist for Launching Innovative “HealthStyles” Framework
New York, NY, August 11, 2021—PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Sharon Patent, Head of Data Strategy & Methods, as a Trailblazer Imagination Award finalist.
Sharon is currently senior vice president and head of data strategy and methods for Publicis Health, the worldwide leader in marketing communications. As a founding member of the ARIS (activation ready insights) community at Publicis Health, Sharon has been instrumental in creating new products that leverage healthcare data across Publicis Groupe. Sharon has a deep background in management consulting, market research, and innovation to drive solutions, opportunities, and efficiencies across the healthcare ecosystem. Her latest innovation, the HealthStyles framework, brings together real-world patient health data with lifestyle data from Epsilon for a contemporary HIPAA compliant approach to audience identification, segmentation, and activation.
“Sharon’s innovative HealthStyles framework has the potential to completely reimagine how the industry thinks about healthcare marketing and communications. We know people are more likely to engage with content that more accurately reflects their experiences, and we also know that a clinical diagnosis is only one factor related to how people interact with their health. It’s a huge honor for Sharon and HealthStyles to be named a finalist for the PM360 Trailblazer Imagination Award,” said Jedd Davis, Chief Product Development Officer, Publicis Health.
Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. The Imagination Award honors an industry leader who has demonstrated the courage to stand apart from the conventional industry norms; imagined and then made real a radical idea requiring others in the industry to evolve or be left behind; and set a new standard for the use of strategy, creativity, or technology within healthcare.
“The Imagination Award finalists not only envisioned something better, but proved they had the dedication to take their idea and make it a reality despite any obstacle,” says Anna Stashower, CEO and Publisher of PM360. “Understanding as we do today that so much healthcare research and information is based on the non-existent ‘average’ patient, Sharon Patent developed HealthStyles, which compiles lifestyle data to allow companies to both deeply understand small segments of patients and then find and engage them ‘in the wild’ with content, media, and experiences.”
Finalists are acknowledged and winners will be announced during a special virtual celebration on Thursday, September 23, at 6 pm EST. Tickets for the virtual Trailblazer Awards Event can be purchased by visiting www.pm360online.com/trailblazer-tickets. Profiles of all of the winners will be included in PM360’s October issue.
For more information about the awards or tickets, contact Kayla Walsh at 646-300-8117 or kayla.walsh@pm360online.com.
About Publicis Health
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. With 40 offices and 11 brands across the globe, Publicis Health’s worldwide staff is composed of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include: Digitas Health, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue. For more information, visit us at www.publicishealth.com.
About ARIS
ARIS (Activation Ready Insights) is Publicis Health’s team of healthcare data experts whose mission is to use real world healthcare data, combined with rich Epsilon lifestyle and consumer data, to create products and services that grow our clients’ businesses across the healthcare value chain. Comprised of data scientists, methodologists, content and media strategists, and analytics professionals, the ARIS team develops patient, HCP and business insights that can be directly activated through content and media and then measured and optimized to ensure brand growth.
About PM360
PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.
The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.
By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.
