PAYER SCIENCES DEEPENS COMMITMENT TO DATA ANALYTICS & INSIGHTS WITH LAUNCH OF PA REPORTER
First-of-Its-Kind Research Reveals Actionable Insights Into How Physicians and Office Managers Process and Perceive Specific Prior Authorization (PA) Criteria
Morristown, NJ, July 19, 2021—Today, two of the nation’s leading healthcare insights companies, Payer Sciences, the analytics-driven, full-service access marketing agency, and Verilogue, home of the largest healthcare database, have teamed up to announce the launch of PA Reporter, a first-of-its-kind, multi-wave research product based on large-scale, real-time surveys of physician practices.
The industry leading Publicis Health companies have applied proprietary data tools and analytic methodologies to provide clients never-before reported perceptions of specific brand-by-brand, payer-by-payer Prior Authorization (PA) criteria and processes. “PA Reporter breaks down the office-based prior authorization experience across a wide range of relevant attributes and variables,” said Eric Colwell, Principal and Co-founder, Payer Sciences. “For pharmaceutical manufacturers, PA Reporter provides deeper insight into the pain points of PA documentation, submission and support. For payers, PA Reporter can be used to strengthen utilization management and network provider relationships.”
The first wave of PA Reporter, available now, provides insights into PAs for treatments of rheumatoid arthritis. Results focusing on multiple sclerosis and migraine will be released soon, with more disease states added over time.
By collecting and analyzing practices’ first-hand experiences, captured at the moment they are completing each Prior Authorization (for a total of 4,500 Prior Authorizations or 1500 per therapeutic category) across multiple brands and payers, Payer Sciences has been able to extract valuable insights into:
The impact that the PA experience is having on brands at the point-of-care
Physician practices’ perceived level of difficulty in demonstrating compliance with utilization management criteria across different brands and payers
The role that office size and tenure has on proficiency and perception of PA processes
Practices’ impressions of payers—good, bad, and indifferent—and what that means to brands
Impressions of manufacturer support programs and the value (or lack thereof) being realized by office staff
Qualitative insights were also collected to augment the core data, adding color to the findings to help answer the why behind survey results.
PA Reporter may benefit a wide range of users—from brand managers and payer marketers seeking to cost-effectively maximize brand access, to patient support programs looking to benchmark performance, to payer organizations seeking to understand how their management tools work within their own networks, to health systems, researchers, policymakers and more.
To learn more about PA Reporter, including a more complete review of data collected, key insights, and cost, email Jesse Sullivan.
About Payer Sciences
Payer Sciences is a leading, full-service access marketing agency powered by analytics, and part of the Publicis Health family of businesses. We specialize in market access marketing, joining analytics, communications, and consulting under one roof to help clients maximize their bottom-line results. Payer Sciences believes in the power of data analytics to provide the clearest source of truth about how payers behave and exert influence across the patient journey. Currently staffed with more than 60 cross-disciplinary professionals, including data analysts, payer marketing experts, creatives, writers, Pharm D.s, and more, the company has engaged clients from the top 10 pharmaceutical companies to small start-ups, and consistently innovates to meet and anticipate evolving client needs. In addition to its core services and agency-of-record work, Payer Sciences offers a suite of software tools to help clients work more effectively, including its best-in-class Pull Through Optimizer (PTO), now adopted by 4 of the top 10 pharmaceutical companies.
About Verilogue
Verilogue is a consultative insights partner to the healthcare industry, seeking to improve communication with physicians and patients one interaction at a time. Verilogue has recorded over 160,000 unscripted, point-of-care interactions between healthcare providers and patients and continues to record new conversations each week. The data are de-identified and analyzed in aggregate by a team of medical linguists; this is the only dataset of its kind in the world. Through its partnerships with healthcare providers across the country Verilogue is able to leverage their extensive network for additional research opportunities to help shape strategic and tactical decisions for various healthcare stakeholders.
About Publicis Health
At Publicis Health, we are united around one purpose: to create a world where people are equipped and motivated to take control of their health. We transform healthcare marketing and communications into healthcare engagement. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. With 40 offices and 11 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include Digitas Health, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health France, Publicis Health Media, Razorfish Health, Saatchi & Saatchi Wellness, and Verilogue. For more information, visit us at www.publicishealth.com.
