PUBLICIS HEALTH LEADS PM360'S 2019 INNOVATORS
New York, NY, December 13, 2019—PM360, a leading trade magazine for marketing decision-makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has recognized Publicis Health in three different categories in their annual Innovations Issue. For 2019, the ARIS community was named one of the industry’s most innovative divisions; Heartbeat’s CongressVision was named of the most innovative products; and PHM’s Healthfront was named one of the most innovative strategies.
ARIS is Publicis Health’s innovation-focused, interagency data and analytics community named after the activation-ready insights it generates. This first-of-its-kind integrated data and analytic platform—built specifically for health and wellness marketing—powers Publicis Health’s end-to-end health engagement platform by using data to create radical relevancy for patients, HCPs and caregivers along their health journeys.
“Two years ago, a large cohort of analytics talent from Publicis Health’s 15 agencies came together to establish a community of practice,” said Jedd Davis, Chief Product Development Officer at Publicis Health and leader of ARIS. “What started as professional development and interagency relationship-building opportunities has grown into a robust network-wide D&A discipline that leverages the full scale and diversity of Publicis Health in an entirely desiloed, interdisciplinary context.”
Heartbeat’s CongressVision was named one of the most innovative products and uses computer vision—a technology rooted in machine learning and AI—to drive dynamic attendee experiences at conferences and congresses. Put simply, as users engage with content within conference booths, CongressVision measures their micro-expressions and determines sentiment or emotional response. A positive response drives the narrative forward, while a negative response adjusts the content accordingly and an alternate path forward is presented.
Finally, Publicis Health Media’s HealthFront was named one of the industry’s most innovative strategies. Media upfronts provide broadcast and media companies a platform to pitch and plan their programming for the coming season to potential advertisers. But Publicis Health Media saw an opportunity to create an upfront forum tailored for the health and pharma marketing community. During the first-ever, two-day HealthFront, more than 400 guests attended 20 panels hosted by more than 60 speakers and major industry partners—including Conde Nast, Healthline, Healthgrades, Health Union, iHeartMedia, Meredith Corporation, Verywell, Viacom, Vice, and more.
These innovations were selected as part of PM360’s 8th Annual Innovations Issue published each December. This issue was established to serve as a guide to the year’s most innovative Companies, Startups, Divisions, Products, Services, and Strategies from within the healthcare and life sciences industries. This comprehensive overview of the year’s most innovative achievements in these six categories helps other companies in the industry to find potential partners and offerings that can help them advance healthcare and life sciences.
“For the past eight years, we have worked to help the industry identify the latest and most exciting advancements that facilitate change in the industry, how it operates, or offer new advancements that better serve patients, doctors, payers, and others involved,” says Anna Stashower, CEO and Publisher of PM360. “We hope this guide can serve as an important resource for the industry throughout 2020 as we all work to improve the healthcare experience for everyone involved.”
PM360 received hundreds of submissions from across the healthcare and life sciences industries. The editorial staff of PM360 evaluated each submission and selected their picks for the most innovative, regardless of category. With three recognitions, Publicis Health was the most recognized healthcare agency network.
All of this year’s selections can be found in the PM 360 Innovations Issue, here.
About Publicis Health
At Publicis Health, we are united around one purpose: to equip and motivate people to take control of their health and well-being. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. The results are better outcomes across the entire continuum of care. Publicis Health is a Dynamic Health Engagement Platform, an operating model that seamlessly connects data, creativity and technology; we are driven by marketing and business transformation; and we offer our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 18 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include Digitas Health, Discovery USA, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue. For more information, visit us at www.publicishealth.com.
www.publicishealth.com | Twitter: @PublicisHealth | Facebook: @PublicisHealth | LinkedIn: Publicis Health | Medium: www.medium.com/@PublicisHealth | Viva la Difference!
Contacts
Publicis Health
Kipp Jarecke-Cheng | Publicis Health | + 1 212 771 5732 | kipp.cheng@publicishealth.com
