PUBLICIS HEALTH APPOINTS JENNIFER SHIRLEY AS PRESIDENT OF SAATCHI & SAATCHI WELLNESS
New York, NY, January 13, 2020 — Publicis Health today announced the appointment of Jennifer Shirley as President of Saatchi & Saatchi Wellness, effective immediately. Previously, Shirley spent 12 years in a variety of leadership roles within the Publicis network, including as Director of Client Services at Saatchi & Saatchi Wellness, and subsequently as General Manager at Publicis LifeBrands Medicus. Most recently she served as President of Havas Life Metro, the healthcare strategy division of Havas Health & You.
“Jennifer has built her career passionately working on brands across a broad range of categories, from automotive and CPG to retail and health and wellness,” said Alexandra von Plato, CEO, Publicis Health. “Her experience, dedication and compassionate leadership has enabled her to guide clients and teams across many healthcare categories for both consumer and HCP. I’m delighted that Jen has returned to Publicis Health and I look forward to her transformational leadership at Saatchi & Saatchi Wellness.”
“I discovered my passion for healthcare at Publicis, and SSW always has had a very special place in my heart,” said Shirley. “I’m honored and energized to return to Publicis Health. I can’t wait to help evolve the next chapter of the agency and to lead SSW clients and teams into the future.”
Shirley replaces JD Cassidy, who previously served as President and Managing Director of SSW for seven years. Cassidy has assumed the role of EVP, Client Engagement Strategy for Publicis Health. Shirley will be based in New York and report to von Plato.
About Saatchi & Saatchi Wellness
Saatchi & Saatchi Wellness was purpose-built to challenge expectations. A health-savvy agency with award-winning creative, powered by scientific credibility. We’re a full-service agency and part of Publicis Health. We work with brands to strengthen their competitive advantage by reframing the way we treat illness to better enable wellness. Our 30+ year history in health informs a unique approach rooted in knowledge, and proprietary scientific data and behavioral tools that inform insights and inspire credible brand behaviors that sell. We help brands thrive in the world of wellness.
About Publicis Health
At Publicis Health, we are united around one purpose: to equip and motivate people to take control of their health and well-being. We believe healthcare marketing is healthcare, fostering healthy conversations, healthy behaviors and healthy people. The results are better outcomes across the entire continuum of care. Publicis Health is a Dynamic Health Engagement Platform, an operating model that seamlessly connects data, creativity and technology; we are driven by marketing and business transformation; and we offer our clients fluid access to world-class talent and game-changing capabilities. With 40 offices and 18 brands across the globe, Publicis Health’s worldwide staff is comprised of more than 3,000 healthcare professionals who are experts in advertising and branding, data and analytics, strategic planning, service design, digital media and technology, science, and medicine. Publicis Health companies include Digitas Health, Discovery USA, Heartbeat, insync, Langland, Payer Sciences, PlowShare Group, Publicis Health Media, Publicis LifeBrands, Publicis Resolute, Razorfish Health, Real Science, Saatchi & Saatchi Wellness, and Verilogue. For more information, visit us at www.publicishealth.com.
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Contacts
Publicis Health
Kipp Jarecke-Cheng | Publicis Health | + 1 212 771 5732 | kipp.cheng@publicishealth.com
