PUBLICIS RESOLUTE SET TO LAUNCH IN ASIA PACIFIC
Glen Halliwell to lead expansion
Publicis Resolute, a public relations and medical education agency from Publicis Health, has expanded its operations with the launch of a new hub in the Asia-Pacific (APAC) region.
Publicis Resolute is a part of the Publicis Groupe, a global group which has a focus on marketing, communication and digital transformation.
The agency’s UK headquarters are currently based in Baker Street, London, and the new expansion into the APAC region will be based in Singapore.
Glen Halliwell, business unit director of medical education, has relocated from London to Singapore and will be responsible for leading the development of the agency in the APAC. He will also continue to be involved in the UK-based business.
“Our track record in the UK and EMEA speaks for itself; we deliver seriously imaginative solutions for our clients that span the entire communications mix. The demand from clients in APAC for the multi-disciplinary blend of healthcare communications we deliver is considerable,” said Victoria Wright, managing director of Publicis LifeBrands, Publicis Resolute, Real Science.
The new operation is embedded within the wider Publicis Groupe. Halliwell will continue to work closely with colleagues from Publicis Communications and Publicis Media while being based in Singapore.