PUBLICIS HEALTH ELEVATES ANDREA PALMER TO PRESIDENT AT PUBLICIS HEALTH MEDIA
Health media leader to leverage decades-long experience to drive future growth and product development
New York, NY—March 19, 2019—Publicis Health today announced the promotion of visionary health communications and media expert Andrea Palmer to the role of President at Publicis Health Media. Palmer most recently served as Chief Strategy Officer for Publicis Health Media and leader of PHM’s Chicago office. During her 11-year tenure with Publicis, Palmer has consistently produced breakthrough results for clients and inspired teams to great success.
“As Publicis Health Media continues to redefine the role of media in healthcare marketing, I’m delighted to name Andrea to her new, well-deserved role,” said Alexandra von Plato, CEO, Publicis Health. “Andrea’s deep understanding of the pharmaceutical business environment and her keen ability to help clients navigate the complexities of health media have made her an indispensable partner to clients and agencies alike. I’m excited to see what the future holds for her and PHM.”
As CSO, Palmer played a pivotal role in determining how the agency leverages existing and new tools, and in ensuring strategy, resources and capabilities were consistent across all offices. Her expertise was critical in establishing PHM as one of the most specialized and valued pharmaceutical media agencies in the market. As PHM’s leadership team continues to grow, Palmer has named several key appointments to her executive leadership team: Greg Reilly, Chief Client Officer; Ray Rosti, EVP of Platforms; Alison McConnell, Chief Marketing Officer; and Colan McGeehan, Chief Investment Officer.
“Since PHM’s inception, I’ve had the good fortune to work alongside some of the most innovative professionals in our industry,” said Palmer. “As we embrace massive transformations in DTC patient education, the growth of multi-channel, digital marketing, and so much more, I look forward to our continued exploration of new technologies, capabilities, and perspectives that will enable us to deliver enhanced value for our clients.”
Well-known in healthcare media circles and often called upon to share her expertise, Palmer has been a featured panelist and moderator for industry events at AdWeek, MM&M, mms Inc., Digital Pharma East, DTC Perspectives, and others. She was recently recognized as one of Chicago’s 2018 Top Women in Healthcare Marketing by Digital Megaphone. In addition to her commitment to PHM and its clients, she also is engaged in numerous initiatives designed to promote and deepen ties between the healthcare community and those it serves, leading events such as the American Heart Association Heart Walk & Run as well as sitting on the board of Big Brothers, Big Sisters Chicago.