INSAGIC, <span>Insights & Advisory</span>
WE KNOW THAT CLIENTS DON’T NEED MORE DATA—THEY NEED MORE INSIGHT
Healthcare marketing is at an inflection point. The convergence of powerful scientific, technological, economic, cultural, and regulatory forces has created a profound and urgent need for marketing transformation unlike any in the history of our industry. Introducing Insagic, the indispensable partner that healthcare marketers need to make this transformation. By expertly uniting data science with social science, we deliver actionable insights that power modern healthcare marketing.
FLIPPING THE DATA FOUNDATION
At Insagic, we’ve flipped the foundation to start with real-world data. From the launchpad of our proprietary, best-in-class, real-world data foundation, we help brands understand people as patients and patients as people, as well as understand HCPs through the lens of the patients they treat. Using this framework, we can find previously undiscovered or hard-to-reach segments, identify new signals, optimize engagement ROI, and so much more.
SERVICE BY DESIGN
Helping people achieve their health and wellness objectives requires meeting them where they are in their health and wellness journeys. A vital component to understanding how best to reach them is designing products, services, and interventions that address their specific, unique needs through behavioral support models and curated dynamic content. Leveraging the perfect balance of deep ethnography and real-world behavior, our team of service designers, researchers, and product developers identify opportunities to connect with hard-to-reach populations and be responsive to a wide range of communities.
REAL DIALOGUES
There’s often a huge gulf between what patients say and what they do. Through Insagic’s Verilogue product offering, we have access to the world’s largest healthcare dialogue database—MLP-ready and analyzed by expert linguists—including 1.6 million minutes of dialogue in more than 200,000 unique, real-world conversations between doctors and patients. Our unique access to these healthcare conversations provide rich insights to understand actual disease and treatment language to improve patient outcomes.
About Insagic
Insagic, a Publicis Health company, is a next-generation insights and advisory business that combines data, design, and dialogues to deliver the activatable insights and transformational intelligence that healthcare marketers need to succeed and grow in today’s platform world. Insagic is home to more than 50 innovative behavior scientists, data scientists, ethnographers, linguists, strategists, researchers, and designers—all united around the vision of creating a world where connected health intelligence accelerates the path to better outcomes. For more information, visit us at www.publicishealth.com/insagic. Contact us via e-mail at AskInsagic@publicishealth.com.
