The MM+M/Publicis Health 2026 Innovation Survey finds AI agents moving into production across the industry. But talent shortages, overloaded MLR teams and shaky ROI math suggest the hard part is just beginning.

Publicis Groupe Middle East launches Publicis Health Middle East to accelerate healthcare transformation across the region. Combining medical, creative, data, media, and technology expertise, the new offering aims to drive meaningful engagement and improve health outcomes.

At DHC Disrupt 2026, Digitas Health and the National Ovarian Cancer Coalition highlighted how health literacy, personal stories, and self-advocacy can empower women to make informed decisions and change health outcomes.

Health is becoming an increasingly influential part of everyday life, shaping how people seek information, make decisions, and experience care. In a recent Adweek House HQ Group Chat, leaders from Publicis Health, Digitas Health, and across the industry explored how human-centered creativity, trusted data, and AI are redefining the future of healthcare.

In Part Two of The Future of Brand.com roundtable hosted by The DHC Group, Publicis Health's Stephanie Schulman and Heartbeat's Dan Haller joined industry leaders to explore how AI is reshaping patient discovery, engagement, and trust. The discussion highlighted why brand websites must now serve both human and AI audiences, deliver value beyond information alone, and provide the trusted resources patients need to take meaningful next steps. The future of brand.com is not disappearing. It's becoming more essential than ever.

At Cannes Lions 2026, Matt McNally joined ADWEEK’s Leadership Voices to share his perspective on where healthcare is headed and how Publicis Health is built for the future. From the growing demand for more connected, human-centered solutions to the power of bringing data, creativity, and expertise together, the conversation highlighted what it takes to lead in a rapidly evolving industry.