From left, Andreas Butterbrodt, Michael Plückhahn, Michaela Schütz, Stéphanie Rupp and Rolf Hecker.
Publicis Health brings together medical expertise, strategy, creative, media, data, AI, technology and production in one connected healthcare organisation.
Düsseldorf, Germany, 12 November 2026
Publicis Groupe Germany is strengthening its healthcare proposition by unifying its capabilities under the dedicated brand: Publicis Health. Medical and scientific expertise, strategy, creative, media, data, AI, technology and production will now be delivered from a single source, giving healthcare and pharmaceutical companies one central point of access to the full range of Publicis Groupe capabilities.
Publicis Health combines the deep specialisation of a healthcare agency with the scale and connectivity of Groupe’s Power of One model. More than 100 healthcare experts in Germany now operate as one team, spanning science-led brand strategy, creative communications, HCP and patient engagement, media, data analytics, Generative Engine Optimization, CRM, digital experience and technology.
Publicis Health in Germany is led by Country President Stéphanie Rupp, supported by a highly experienced leadership team comprising:
• Michaela Schütz (Managing Director)
• Dr Rolf Hecker (Head of Medical)
• Andreas Butterbrodt (Strategy & Consulting Lead)
• Michael Plückhahn (Head of Creative)
As part of the global Publicis Health network, the German organisation is connected to more than 3,000 healthcare communications, medical, data and technology specialists worldwide, enabling seamless collaboration across markets,disciplines and client needs.
The launch reflects growing demand from healthcare organisations for partners that can align medical, creative, media and technology capabilities around a shared business objective. In an increasingly complex landscape, where scientific accuracy, regulatory compliance, personalised engagement and technological innovation must work together, siloed approaches are becoming less effective.
This is particularly true for prescription medicines and communications with healthcare professionals, where scientific rigour and deep healthcare expertise are essential. At the same time, automated content processes, data-driven audience engagement and brand visibility in AI-powered search systems are reshaping how brands engage with audiences. Built around flexible, multidisciplinary teams, Publicis Health can support everything from specialist assignments to large-scale integrated programmes across multiple markets and capabilities.
Commenting on the German launch, Demet İkiler, Publicis EMEA CEO and Chair DACH, said: “Healthcare clients need partners who can combine deep specialist expertise with the scale to deliver across disciplines and markets. With Publicis Health in Germany, we are bringing those strengths together, giving our clients access to highly specialised local teams and the global reach of Publicis Groupe to help them navigate complexity and drive growth,” says Demet İkiler, Publicis EMEA CEO and Chair DACH.
“Speed is essential in the healthcare market. At the same time, expectations for scientific quality, regulatory compliance, technology and measurable impact are rising. With Publicis Health, we bring these capabilities together in an integrated model – backed by the full strength of Publicis Groupe,” says Stéphanie Rupp.
About Publicis Groupe Germany
Publicis Groupe Germany is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], the world’s leading communications group. In Germany, the agency group comprises the creative and media brands Leo, Saatchi & Saatchi, Spark Foundry, Starcom and Zenith, as well as the specialist agencies Digitas, MetaDesign and MSL and client-specific agency brands such as Publicis One Touch and Publicis Boost. The group employs around 2,300 people across its offices in Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne and Munich.
About Publicis Health
At Publicis Health, we believe keeping the world healthy is our most extraordinary social endeavor. Because one person’s wellbeing is the responsibility of the many. As part of Publicis Groupe and built on the world’s foremost intelligence platform, we create sharper, more memorable, and valuable brands for better outcomes. Powered by more than 3,000 healthcare communications, data, and medical specialists, our global agency collective is at the heart of international health communications. Our agency brands include Digitas Health, Heartbeat, Langland, Payer Sciences, Publicis Health France, Publicis Health Germany, Publicis Health Italy, Publicis Health Spain, Publicis Health Middle East, Razorfish Health, Saatchi & Saatchi Health, and Verilogue. For more information, visit us at www.publicishealth.com.
We Make Health Happen.