Explore key takeaways from the ISMPP Annual Meeting, including AI in medical publications, journal targeting strategies, and evolving industry challenges.

Day 1 at Adobe Summit felt like a wake-up call on what’s now possible. Relevance is a data problem, and while healthcare has the data, it’s often too siloed to act on. The real challenge is building operating models that deliver the speed and personalization customers already expect.

A perspective from Adobe Summit 2026 on how AI is reshaping healthcare marketing—not by replacing agencies, but by eliminating outdated, inefficient processes. While fears around job loss and shrinking budgets are real, the true shift is toward scalable, personalized engagement that improves patient outcomes. Human creativity and strategy remain essential, with AI acting as the engine that enables more meaningful, timely connections at scale.

Medical Affairs is moving from support to strategy, with clear momentum around AI, measurable impact, and integrated engagement. The next leaders will be those who turn these priorities into everyday practice while maintaining scientific rigor.

A recap of SXSW 2026 exploring how artificial intelligence is reshaping creativity, leadership, and culture. From the rise of AI as foundational infrastructure to the growing importance of human judgment, discover key insights and trends defining the future of innovation.