Publicis Health

Thought Leadership

THOUGHT LEADERSHIP

OUR LEADERS ARE REDEFINING THE FUTURE OF HEALTHCARE ENGAGEMENT


THE FUTURE OF HEALTHCARE: "IN THIS COUNTRY, WE HAVE A WALMART IN EVERY TOWN, BUT SOME PEOPLE MUST TRAVEL MILES TO GAIN ACCESS TO HEALTHCARE” WITH LYN FALCONIO, CMO OF PUBLICIS HEALTH

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Featuring an interview with Lyn Falconio, Chief Marketing Officer, Publicis Health

Excerpted from Thrive Global:

“The fundamental shift that needs to happen is that healthcare needs to be convenient and accessible for all. In this country, we have a Walmart in every town, but some people must travel miles to gain access to healthcare or the right medical specialist. As a caregiver for my family members, I can see firsthand that having better access to simple, relevant information can be transformative to an individual’s care. I have had to deal with Medicaid and Medicare on behalf of some of my family, and you’d need a doctorate to navigate the convoluted system. I can only imagine what that experience is like for someone who is terminally ill or living with mental illness and trying to make heads or tails of the system. Gaining access to quality, affordable, and reliable healthcare shouldn’t be that hard. I also believe one of the fundamental things that needs to be changed is not trying to fix something that is broken, but instead to create something new and better. Instead of putting a band-aid on an old system, we need to completely rethink what easy, convenient and affordable care looks like — and make it happen.”

Read the full article on Thrive Global.

Lyn Falconio