THE CHANGING FACE OF THE MODERN HCP: HOW TO ENGAGE WITH HCPs OF THE DIGITAL AGE
Featuring an interview with Nafeez Zawahir, Chief Medical Officer, Razorfish Health
Excerpted from Fierce Pharma:
“We’re in the midst of a giant transformation of the healthcare space. It’s easy to see what’s happening. Physicians today are drinking from an informational firehouse. They have less and less time for patient care. They’re spending more time doing paperwork. I don’t think that when I went to School that I assumed that I would be judged on a yelp review, but 37% of patients are now saying that they have not gone to a physician because of a negative review.”
Watch the full interview on Fierce Pharma.