HOW I MADE IT FEATURING SIAN DODWELL, CHIEF STRATEGY OFFICER, PUBLICIS LIFEBRANDS
Featuring an interview with Sian Dodwell, Chief Strategy Officer, Publicis LifeBrands
Excerpted from Hanson Search:
“We’re getting a lot of squeeze in healthcare at the moment. The wider advertising industry has woken up to the value of health, and so the big creative names have now started competing with the more pure-healthcare organisations – that’s exciting because it’s going to make us step up our creative game. The same is true strategically: the consultancy giants are now looking at commercial, brand and communications strategy and wanting a piece of that as well, so we’re being squeezed from both ends. It’s going to force us to think hard about how we compete and really up our game.”
Read the full interview on Hanson Search.