HEALTHCARE'S REVOLUTION INCLUDES MORE EMPATHY AND PRIORITIZE A PATIENT-CENTRIC APPROACH
By Kathy Delaney, Global Chief Creative Officer, Publicis Health
Excerpted from Adweek:
“I still remember when Amazon was just an online bookstore, Netflix snail-mailed DVDs and the only way to get around New York City above ground was by flagging a yellow cab. Back then, the thought of ordering groceries and books from the same place, binge-watching original TV content without ads and getting a ride through a mobile app were foreign concepts.
While these game-changing enterprises have since disrupted long-standing industry conventions, reinvented their respective categories and reshaped consumer experiences, there’s still one industry uniquely ripe for a creative reinvention: healthcare. As an industry notorious for clinging to convention, healthcare has reached a tipping point where change is no longer optional—it’s a necessity. Empowered consumer patients are eager for healthcare providers to discover new ways of delivering care and services with greater empathy and radical patient-centricity. In this era of technological innovation and shifting expectations, brands and partners have an extraordinary opportunity to join forces and reimagine the healthcare experience.”
Read the entire article on Adweek.