OUR STRATEGIC GAME CHANGERS ACCELERATE MARKETING AND BUSINESS TRANSFORMATION
To harness the power of human engagement in the outcomes economy, companies must unlock the value of data to orchestrate dynamic, personally relevant experiences across the health ecosystem. We apply big data, enterprise-wide business intelligence, advanced analytics, and artificial intelligence (AI) to generate activation-ready insights that drive performance and capture growth from patient, physician, and payer initiatives.
Advertising alone is no longer enough. The systems we once took for granted to spread messages are not giving people the stories they want and are no longer the only option for reaching people with meaning. The future of healthcare communications must center on the creation of imaginative, collaborative, dynamic, two-way content.
INTELLIGENT SERVICE SYSTEMS
Servicization is disrupting expectations in healthcare. In the digital age, it is no longer just about the product, it is equally about the context and experience. The key to winning in the outcomes economy is facilitating seamless engagement with patients, HCPs, and healthcare systems through collecting and connecting the data needed to intelligently serve meaningful experiences to patients. Now, the most successful businesses will pivot from products to outcomes-based intelligent services, either delivered by them or others, and compete on their ability to deliver measurable results to customers.
WORKFLOW ENABLED SOLUTIONS
For marketers, EHR solutions have become an emerging best practice, offering opportunities to achieve high impact and high relevance in the context of the patient treatment journey. EHR 2.0 solutions can be integrated at the health system level and scaled for high reach in every therapeutic category.
CLINICAL TRIAL EXPERIENCE
The clinical trial experience is the birthplace of patient centricity because, while the drug may not yet have a name, the people in your trial do. The story of your brand begins long before the molecule is approved, and the quality of a patient’s experience pays forward.
To learn more about our game changers, email us at BD@publicishealth.com.