The Healthcare Marketer's Guide to Going Mobile
The m.Book 2012  — Digitas Health

2012 has been the long-awaited “Year of Mobile.” From QR codes on posters in doctors’ offices to packaging transformed by augmented reality to audio watermarks that conne...

The Phoenix Physician: Defining a Pathway Toward Leadership in Patient-Centered Care
The Journal of the American Osteopathic Association  — Donald S. Nelinson, SVP, Medical and Scientific Strategy, PHCG

The American College of Osteopathic Internists have developed the Phoenix Physician, a training program that will prepare primary care residents and practicing physicians...

Why Pharma Matters
Byline article — Bruce Grant

Bruce Grant, SVP of Strategy at Digitas Health reminds us why those of us in the pharma industry do what we do. ...

2012 What Physicians Want! Survey
White Paper — Publicis Touchpoint Solutions

This is the third edition of What Physicians Want!, a biennial survey conducted by Publicis Touchpoint Solutions and Sermo. ...

Pharma Marketing To Physicians
Research — Publicis Healthware International

The majority of physicians today are digitally active, accessing multiple devices and networks as part of their day-to-day activities. The infographic provides statistics...

Regulatory Alert - Responding to Unsolicited Requests Via Social Media
White Paper — Digitas Health

This white paper highlights key points from the Food and Drug Administration's (FDA) first social media guidance, "Guidance to Industry: Responding to Unsolicited Request...

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