Ten Steps in Evaluating a Life Sciences Contact Center
White Paper — Publicis Touchpoint Solutions

In today’s new marketplace, many biopharma companies are moving forward a fully integrated, highly customized, multichannel message delivery mix instead of limiting their...

What Physicians Want! Survey
White Paper — Publicis Touchpoint Solutions

The first What Physicians Want! survey was conducted by Publicis Selling Solutions—a division of Publicis Touchpoint Solutions—and Sermo and published in 2008. The object...

Need To Know About the Physician Payment Sunshine Act?
PM360 — Richard S. Lev, JD

What is the Physician Payment Sunshine Act? The Sunshine Act is part of the Patient Protection and Affordable Care Act signed by President Obama on March 21, 2010, and it...

Private View
MM&M — Tina Fascetti

Compelling creative work inspires thought and changes behavior. It's about connecting with people in a place where they naturally dwell, and contributing to their convers...

Achieving True Customer Centricity
PM360 — Rick Keefer and Laura Marsh Lynner

To deepen relationships and improve cost-effectiveness, the conversation must move beyond undifferentiated multichannel marketing and shift to more productive venues. Thi...

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