HOW DO YOU SOLVE A PROBLEM LIKE... SPORTS STAR AMBASSADORS GOING ROGUE?
By: Paulina Zymon, Senior Manager of Content Strategy, Digitas Health
Influencers have greater authority on the brands they want to be associated with and sports is one category where endorsement constraints are relatively lax, especially compared to regulated industries like healthcare. Often, when a sports star goes rogue, the brand was trying to ’sneak an endorsement’ (Ronaldo’s contract with Coke was expired and Pogba is Muslim and doesn’t drink); therefore, it’s best to laugh at the situation and chalk it up to the overexcitement of the moment, the thrill of the win and the joy of the experience – and the part the brand plays in that enjoyment.
See the original post from The Drum and follow our Senior Manager of Content Strategy at Digitas Health on LinkedIn.
