HOW DO YOU SOLVE A PROBLEM LIKE... ADLAND EGOS?

By: Kathy Delaney, Global Chief Creative Officer, Publicis Health/Saatchi & Saatchi Wellness

Excerpted from The Drum:

Creativity is an inherently vulnerable process and while we don’t want to stroke unfounded egos, we also need to be careful not to crush nascent ones. There is, of course, ego involved in creation, but leaders set an appropriately supportive and collaborative tone by ensuring all team members have equal opportunities to have their best ideas seen and heard.

In the ‘before times’ we’d anonymously display creative work, so people wouldn’t be biased based on the creator’s title or seniority and could democratically vote for the best work. Processes like this are more time-consuming, but worth every extra minute. 

See the original post in The Drum and follow our Global Chief Creative Officer on LinkedIn.